РусскийITFM 2011: This trade fair is German Trade Fair Quality Abroad.
German trade fair organisers which are members of AUMA (Association of the German Trade Fair Industry) or FAMA (Special Association for Fairs and Exhibitions) make their in-depth knowledge of events and industry available to customers not only in Germany but also around the world.
The concepts of these events are based on established international trade fairs in Germany, enabling exhibitors to take on distant markets with German quality standards – "German Trade Fair Quality Abroad".
In order to emphasise the top quality of German trade fairs abroad, AUMA has developed the label “GTQ – German Trade Fair Quality Abroad”.
To obtain the GTQ-label German organisers have to
- own the basic concept of the trade fair,
- manage the concept realisation,
- draw up the budget, and
- control the international marketing.
For detailed information on GTQ please visit www.gtq.de or www.auma.de.
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